Since further on forty years, ” Del Rovo ” moves in the development of enterprise culture, starting with the historical heritage of manufacturing inheritance well synthesized by the acronym “Created in Italy” instead of “Made in Italy” a symbolic, outdated and subject to dumping concept and above all perceived as old and narrow.
The Italian company, is engaged in characterizing and increasing production value on original design, and, in virtue of the competence to have his products grown further above the niche’s threshold in the luxury textile sector, is always projected to look ahead and refine wider aspects of the simple product realized in Italy.
In the company’s internationalization process thanks to the cooperation with the Lauro & Partners SA and its international network of relationships, Del Rovo has made a joint venture agreement with the multibrand luxury Elite Qatar Holding LLC, Doha, with which shares “Giovanna Del Rovo” brand’s development in Middle East and at international level, to look to the future with the productive implementation and grow with imagination and innovation, in unison to the promotion and diffusion of the Italian style concept, and enter, thus competing with the world’s top fashion system.
Sheikh Nasser Al-Thani, member of the Qatar royal family and Chairman of Elite Qatar LLC and Luigi Lauro, as an authoritative interlocutor who does the luxury business art , they decided to bet on the brand Del Rovo to be proposed as a new communicative brand of the textile which refer to the Italian lifestyle, believing that in it there may seize potential development factors.
In harmony with the “Created in Italy” Giovanna Del Rovo‘s ” luxurious collections dedicated to furnishing for hotels and restaurants, private residences, outdoors, swimming pool edges and yachts, contain a diverse and sophisticated range of choice of precious fabrics, light and delicate, characterized by a strong sensory involvement, thanks to the properties of materials, pleasant to touch and sight.
The collection, the choice of determinate fabrics reflects the company’s philosophy aimed at minimal aesthetics but that leaves room for a new preciousness of classical taste able to express individuality and creativity, going beyond the usual habits.
GIOVANNA DEL ROVO
C/O Elite Qatar
Al Reem Tower
Omar Al Mukhtar Street nr. 850
West Bay – Doha (Qatar)
