The new showroom brings best of british luxury to Emilia-Romagna.
Aston Martin Bologna proudly announces the grand opening of its new showroom in centre of the city, giving prospective clients – in a region renowned for its passion for sports and luxury cars – the perfect opportunity to own a new Aston Martin. The new showroom is the third in Italy to represent the British ultra-luxury brand, with partners already operating successfully in Milan and Verona.
Strategically located at Viale Carlo Berti Pichat – a location which offers unrivalled visibility and client access in the city – the new showroom is presented in Aston Martin’s latest visual identity which blends refined elegance and design beauty. Prospective clients are offered the chance to explore a revolutionised core range of new Aston Martin sports and luxury cars including the DB12 ‘Super Tourer’, DBX ‘Supercar of SUVs’, Vantage sports car and flagship V12 Vanquish. Aston Martin’s first-ever mid-engine hybrid supercar, the Valhalla, is also now available to order in strictly limited numbers for clients in Italy.
Operated by Stefanelli 1952 Group, Aston Martin Bologna serves as the exclusive regional partner, with clients residing across Emilia-Romagna and Tuscany.
Andreas Bareis, Aston Martin Regional President – EMEA, said: “This is the perfect moment for Aston Martin to enhance its presence in Italy, one of the world’s most important markets for sports and luxury cars. Every new Aston Martin now offers an unprecedented level of power, with our clients delighted by the unmistakable Aston Martin formula of exquisite design, thrilling performance and refined luxury. I am sure the performance car afficionados in this region will love the new DBX S and its formidable 727 PS power, showcased here in Italy for the first time to celebrate the opening of the new Aston Martin Bologna showroom.”
“I believe we have the perfect dealer partner in Stefanelli 1952 Group to help us grow in this region. With well-established client relationships and deep experience of managing the needs of discerning collectors in Bologna and beyond, we are set for a successful future in this important part of Italy.” – Bareis concluded.
Designed to Aston Martin’s exacting visual identity standards, the Bologna showroom provides a refined and technologically advanced environment where customers can engage in detailed vehicle configurations, explore extensive personalisation options through Q by Aston Martin (the company’s in-house bespoke decision), and receive expert consultation from the retailer’s dedicated brand team.
The grand opening was celebrated with a private ‘by invitation only’ event featuring Aston Martin senior executives, prospective clients and local dignitaries. Guests were given an exclusive first look at the new DBX S SUV, as well as the rare opportunity to admire at first hand a Valiant limited-edition collectors’ car and an Aston Martin F1 team race car.
The new Bologna location joins a growing network of Aston Martin dealers worldwide and underscores the brand’s strategic growth across Southern Europe. With its prime location, state-of-the-art design, and premium services, the new Aston Martin Bologna showroom is set to become a must-visit destination for car enthusiasts, collectors, and connoisseurs of British automotive luxury.
Photos ©Giacomo Maestri
