Serena Poma

Serena Poma
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A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

BMW: I Vision Circular arrives, the concept of sustainable luxury

A four-seater with compact and elegant lines that want to give lucky drivers a design of great value, this is the first feature of the BMW concept

Chloè brings sustainable fashion to Paris

For some time now the major international fashion houses have enthusiastically embraced the concept of sustainable fashion. Helping the planet without giving up on creating luxury clothes, which can inspire the purchasing decisions of the world's most important customers, is now a mission for many fashion houses. Among these stands out...

Malta and sustainable luxury: the new tourism trend

Great success for Malta. The summer season that has just passed has in fact seen the small archipelago as one of the most sought-after and appreciated tourist destinations. The high number of visitors and the increasingly accentuated tendency to find travel solutions that combine the luxury experience with that of full...

Yves Saint-Laurent says goodbye to animal furs

Green turn for one of the most loved luxury brands of all time. Yves Saint-Laurent will forever say goodbye to the use of animal furs for his high fashion collections. The luxury brand of the Kering group thus aligns itself with the trend of other major fashion houses: from Stella McCartney...

My Way: the new fragrance of Giorgio Armani

Giorgio Armani wanted to enclose his love for travel, both for the world and within himself, in an elegant and sophisticated fragrance.

Louis Vuitton the new sustainable sneaker

Charlie, the new limited edition sneaker born in the Louis Vuitton house.

The Genoa Boat Show has made sustainable luxury take off

The event, one of the most anticipated of the year for lovers of the sea, saw the dedication of a part of the exhibition to beautiful boats, characterized by full sustainability

Nature and high altitude at the service of beauty

Edelweiss, calendula, lavender, artemisia arnica and alpine willow are just some of the mountain treasures used for the new natural cosmetics

The new luxury of high fashion? Used and certified

The idea starts from a new technology called "Brand Approved" that promises to revolutionize the second hand luxury market

North Pole: it can be visited with an airship

The target? To give lucky tourists an immersive experience in the icy landscapes of the North, without sacrificing luxury but with a deep attention to respect for the environment