Serena Poma

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

ESSĒN and the new sustainable luxury sandals

The purpose of this brand, which immediately established itself in the fashion world, has always been to propose a new message to fashion

Karl Lagerfeld and Sustainable Luxury Villas

First architectural project for the style icon Karl Lagerfeld

Chanel N° 5 is Green

With the fragrance Chanel N° 5, Gabrielle Chanel opened the doors to modernity even in the rigid world of perfumery, creating a disruptive fragrance with unstoppable success

Red Carpet Green Dress: the Sustainable Luxury Fashion Competition

Red Carpet Green Dress: the Sustainable Luxury Fashion Competition

Bentley and the Luxury Hybrid… Green

Iceland was covered by the Spur Hybrid prototype thanks to an engine powered by biomass

Luxury and Nature: The Forest Bathing

The experience of the Glasgow hotel was inspired by forest bathing, a practice that involves immersing yourself completely in a wood, forest or green space.

Giorgio Armani: Ten Years in Dubai and the Sustainability Project

The king of fashion, elegance and luxury celebrated ten years of his hotel in Dubai and gathered the most important international stars

Cartier and Kering united to design new sustainable jewels

It is called the Watch and Jewelery Initiative 2030 and is the name that the prestigious Cartier brand and the luxury jewelery icon Kering have given to their new initiative

The new frontier of luxury cosmetics? The DNA of the sturgeon

To celebrate the success of the brand dedicated to skincare, Valmont has launched, for the twentieth birthday of the brand, La Quintessence des Glaciers

Stella McCartney and the new leather bag… derived from mushrooms

The designer, who has always been a champion of the environment, admitted that she was inspired by the Italy 2020 pavilion of the EXPO in Dubai