Serena Poma

A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

Volvo: the new luxury SUV and the search for sustainable materials

In the field of automotive luxury, new paradigms are being imposed: no more performance, horsepower and acceleration but recharging and sustainability, no longer ostentatious luxury but management of values ​​and research into materials

Sustainable architecture: luxury residences powered by the sun arrive in Miami

These are the enchanting residences of The Residences at 1428 Brickell, the first skyscraper to be proposed as completely solar powered

Prada and its first line of jewels… in recycled gold

100% recycled gold jewelery is an absolute novelty for the Italian brand, which is venturing into the goldsmith field for the first time

Is there a sustainable tannery? Yes and it is in Friuli

The new luxury green is the predominant trend of the market and the choices of many stylists and creative directors are oriented towards the almost complete elimination of raw materials considered very polluting

Wine: Italians like to drink in Luxury at the Restaurant

The love for conviviality and the joy of being able to share a meal with friends and relatives at the restaurant regained strength as soon as they were able to resume the habits of everyday life

Valentino turns off the lights in the shop windows

The initiative to turn off the lights in these locations starting at 10 pm on 6 October last was meant to symbolize once again the maison's commitment to raising awareness towards a more informed and responsible use of energy resources

The last frontier of sustainable fashion? Resell

Il pioniere del progetto di reselling è stato Valentino vintage, partito ad inizio 2022 e rafforzatosi sempre di più anche con iniziative di supporto a firma di Jean-Paul Gaultier e Gucci Vault

Ibiza: sustainable luxury villas

Unforgettable sunsets, wild nature, traditions and great romance: this is Ibiza enhanced by the new eco-sustainable creations

Bentley opens its largest European showroom

A little great attention to sustainability could not be missing: such a modern building is in fact immersed in large green spaces and particular areas reserved for bees, which produce the particular Bentley Hamburg honey