Serena Poma

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

Truffles and excursions in the Luxury Resort of Piedmont Casa di Langa

It is called Casa di Langa and it is the luxury resort in Alta Langa wanted by the American tycoon Kyle J. Krause, already known for being the owner of Parma Calcio

Richemont focuses on sustainable development

With a net profit of over 2 billion euros for the year 2021/2022, Richemont confirms its ambitious goals in the sustainability report

Battistoni: the luxury brand opens up to cycling

Right here, at the crossroads of luxury, the historic Battistoni brand has inaugurated its new collection dedicated to the world of cycling

Porsche: the new electric model is coming

From 2019 to 2021, deliveries of the electric Taycan model more than doubled, consolidating a success and a relationship of full trust between the lucky customers and the Porsche brand

Milan: more and more luxury brands are choosing it

Surrounded by lakes and mountainous areas full of charm and often a destination for international tourism, Milan has over time become the hub for sectors such as fashion, luxury and catering

Here is the ranking of the most sustainable fashion brands

To understand which brands are truly committed to a more sustainable fashion, every year Business of Fashion draws up a ranking that verifies the concrete actions of the fashion houses to offer products and creations that respect the environment

Marble and sustainable luxury: when the unthinkable becomes reality

The new generation of entrepreneurs, however, especially those from Tuscany, manages to combine the prestigious Carrara marble with sustainable production

Pearl suite: the new floating luxury suites

The watchword is "respect for the environment": the first characteristic of these new, incredible structures is solar energy, which powers every activity of the Pearl Suite

Gucci accelerates on the sustainable economy

To achieve a new acceleration of the brand's vision towards the circular economy for the future, the brand has become a strategic partner of the Ellen MacArthur Foundation.

Farfetch: almost 80% of customers buy luxury because they consider it sustainable

This brand, which has recently also enabled cryptocurrency payments, presented the second report concerning the trends of conscious luxury