ITA
Serena Poma
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A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.
Dolce Vita
ESSÄN and the new sustainable luxury sandals
The purpose of this brand, which immediately established itself in the fashion world, has always been to propose a new message to fashion
Design
Karl Lagerfeld and Sustainable Luxury Villas
First architectural project for the style icon Karl Lagerfeld
Beauty
Chanel NĀ° 5 is Green
With the fragrance Chanel NĀ° 5, Gabrielle Chanel opened the doors to modernity even in the rigid world of perfumery, creating a disruptive fragrance with unstoppable success
Dolce Vita
Red Carpet Green Dress: the Sustainable Luxury Fashion Competition
Red Carpet Green Dress: the Sustainable Luxury Fashion Competition
Luxury & Sustainability
Bentley and the Luxury Hybrid… Green
Iceland was covered by the Spur Hybrid prototype thanks to an engine powered by biomass
Luxury & Sustainability
Luxury and Nature: The Forest Bathing
The experience of the Glasgow hotel was inspired by forest bathing, a practice that involves immersing yourself completely in a wood, forest or green space.
Dolce Vita
Giorgio Armani: Ten Years in Dubai and the Sustainability Project
The king of fashion, elegance and luxury celebrated ten years of his hotel in Dubai and gathered the most important international stars
Luxury & Sustainability
Cartier and Kering united to design new sustainable jewels
It is called the Watch and Jewelery Initiative 2030 and is the name that the prestigious Cartier brand and the luxury jewelery icon Kering have given to their new initiative
Beauty
The new frontier of luxury cosmetics? The DNA of the sturgeon
To celebrate the success of the brand dedicated to skincare, Valmont has launched, for the twentieth birthday of the brand, La Quintessence des Glaciers
Dolce Vita
Stella McCartney and the new leather bagā¦ derived from mushrooms
The designer, who has always been a champion of the environment, admitted that she was inspired by the Italy 2020 pavilion of the EXPO in Dubai