Serena Poma

Serena Poma
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A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

North Pole: it can be visited with an airship

The target? To give lucky tourists an immersive experience in the icy landscapes of the North, without sacrificing luxury but with a deep attention to respect for the environment

Earth Suite, in Copenhagen the greenest luxury suite in the world

In the heart of the Danish capital, the encounter between luxury and sustainability has become real

Chef Academy, The first Green Culinary Arts Academy in Italy is born in Rome

A project conceived by a group of chefs and qualified experts in the sector who over the years have wanted to give an increasingly green imprint to the higher education school

The energy positive hotel is here: 4 stars and zero emissions Naturhotel Leitlhof

In San Candido, immersed in the splendid setting of the Dolomites, is the Naturhotel Leitlhof, which has always been the standard-bearer of sustainability

The new luxury? A zero-emission camper

he real peculiarity of the Hippie Caviar Hotel by Renault? A service that no hotel will ever be able to offer. This is a concierge service that can be requested online

Summer 2021: even bikinis become eco-sustainable

The big fashion houses, including the seaside, however, are turning their gaze towards a new way of producing their creations: recycling

Maserati Levante: luxury becomes hybrid

Maserati, with its new hybrid Levante, leaves no room for doubt: performance, luxury and elegance can coexist with the reduction of emissions

Artefact: the green luxury yacht amazed Italy

Not only extreme luxury but also attention to the environment: the real peculiarity of this yacht is its hybrid power

Rolex and the environment: a combination of style

Rolex's commitment to environmental protection began with its founder, Hans Wilsdorf, a staunch supporter of the potential of exploration

Casa Ojalà, the sustainable luxury travel is in Val d’Orcia

A sustainable luxury travel experience made possible thanks to the collaboration between Casa Ojalà, the exceptional and award-winning project by architect Beatrice Bonzanigo and Rosewood Castiglion del Bosco, the dream location of Massimo and Chiara Ferragamo.