Serena Poma

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

Hermès and the first leather bag… derived from mushrooms

More and more consumers of luxury items are choosing to buy the products of the most iconic brands on the market as long as they are, in addition to fashion, also respectful of the environment. Hermès is well aware that it has chosen to present its iconic Victoria model bag made of a decidedly innovative material.

The true Nectar of the Gods is Elvish honey, the most expensive and sustainable in the world

Golden shades, soft texture and exquisite sweetness: honey never ceases to conquer young and old in every corner of the world

Ulaman eco retreat: the new Balinese luxury is eco-sustainable

Ulaman eco retreat resort, its philosophy combines two key concepts, luxury and respect for the environment

Salvatore Ferragamo and the Sustainable Thinking platform

Host, nurture and support the exchange around the issues of sustainability, inclusiveness, cultural support. This is what you can read on the Salvatore Ferragamo website, the historic luxury fashion brand that for 2021 has chosen to join the World Earth Day by launching this innovative portal

When beauty becomes sustainable: the new frontiers of luxury makeup

The choice of beauty products has always been a delicate moment; in recent years, consumers have chosen to become beautiful by doing good for the environment

Harley Davidson: luxury “on the road” becomes sustainable

Harleist enthusiasts or simple lovers of two wheels were incredulous and fascinated by the first completely electric bike of this brand

The largest cruise ship in the world? It is electric and comes from China

Yangtze River Three Gorges 1: the name is certainly not very attractive or evocative but, without a doubt, we will hear about it very soon

Luxury meets social responsibility: Montblanc’s policy

The great success of the objects of this brand also includes the utmost attention to craftsmanship excellence, carried out for over 100 years

The white dream becomes sustainable: a journey through the new trends in wedding dresses

Whether vintage, eco-sustainable, rented or reused, the real luxury for wedding dresses is being white with a green sou