BrandZ Top 30 Most Valuable Italian Brands 2019

Gucci is the most valuable Italian brand, as proved by the BrandZ Top 30 Most Valuable Italian Brands 2019, a market study carried out by consultancy companies Wpp and Kantarto assess Italian brands’ value.

Gucci ranked first totaling the highest score both in terms of overall value and growth value. Its brand value was assessed at $24.4 billion (around €21.4 billion), meaning it has increased by 50% since last year. The second and third place went to telecommunications giant Tim (+2%, with a $9.4 billion value) and energy supplier Enel (+8%, with a $7.9 billion value) respectively.

As the study highlighted, luxury brands are mostly to be credited for the overall value of the ranking (almost 40% of the total). Besides Gucci, Prada ranked sixth with $3.9 billion (-5%), Armanitook tenth place with $2.6 billion (+5%) and Fendi ranked 13thwith $1.9 billion (+22%), while  Bottega Veneta, Salvatore Ferragamo and Bulgari, which are also listed, ranked lower than 15th.

As Wpp’s David Roth stated

the BrandZ Top 30 ranking stresses that there are exceptional growth opportunities for the Italian businesses willing to invest in their brands. You need to be ambitious and bold in order to venture outside your reference market, and the leading Italian brands stand out in international markets for showing resilience, pursuing innovation, and offering an extraordinary consumer experience

Italian brands’ value generally increased by 14% in the last 12 months, reaching $96.9 billion.

 

sponsored
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Archiproducts Design Awards and LIT reward the creativity of the architect Venier

Archiproducts Design Awards and LIT reward the creativity of the architect. GianPaolo Venier and the PIN – Urbi et Orbi outdoor lamp

Viva Magenta is the Color of 2023

This color has an experimental spirit, “The Magentaverse” is a new color for everyone

“Olafur Eliasson: Nel suo tempo” personal vision of the artist at Palazzo Strozzi

We are talking about an original person yet of great taste who at Palazzo Strozzi in the Dantesque city, until 22 January 2023, will allow his works to be observed in large installations, with various sculptures, following minimal interventions