Luxury fashion brands stand out in the Brand Finance ranking

Brand Finance draws up the ranking of the 150 most popular French brands in 2020 and luxury, once again, finds ample space in the list drawn up by the London company.

A confirmation that highlights how the luxury sector is able to produce important results even in this complex period.

Louis Vuitton
Louis Vuitton

Louis Vuitton is placed in the first 5 places

The first step of the podium is occupied by the telecommunications multinational Orange, which ousted Total (came second) and ran in front of Axa (third), while in fourth place was a fashion big like Louis Vuitton, despite a dropped brand value of 15%.

After the brand in the orbit of LVMH is Chanel, placed fifth, which gains two places, albeit with a loss in value of 9%.

Two steps down from the previous ranking is Cartier, seventh (-24%), while Hermès is eighth (-7.7%).

The beauty giant L’Oréal also manages to enter the top ten, winning a step, although the value brand drops by 18%.

Piccioli Moncler


Moncler for the first time in the ranking

You have to get to 19th position to find another name in luxury fashion, Dior, and to 47th to come across a novelty: Moncler, which just this year makes its entry into the French ranking.

Followed by noble names such as Celine (71st) and Kenzo (96th). It is interesting to note that both brands recorded the most important increase in value during 2020, with + 105% and + 62% respectively.

Emanuela Zini
My professional life has been marked by several big changes that made me grow as a person and as a leader, develop new skills and mental flexibility, which in turn allows me to face challenges from a different, unique perspective. To me, writing represent a way to communicate with myself and with others. Telling stories and engaging my readers are the challenges that I am currently facing within a wider editorial project.

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