Timeless luxury: designer umbrellas… eco-sustainable

When you think of elegance, the mind finds itself dwelling on small details: a well-finished hand, a silk stocking, an impeccable tie and an accessory that can really mark a person’s style even on the dullest days; the umbrella.

That’s right: each of us certainly has more than one, but only those who are really attentive to style take care to equip themselves with a real author’s umbrella.

And which glamorous city, home of fashion and with a certain affinity to rain, could have been the home of the designer umbrella? Milan, of course.

Right in the shadow of the Duomo, the historic Francesco Maglia company has been carrying on a family tradition since 1854, which over the years has become an Italian artisan excellence.

Franceso Maglia: the entrepreneur of luxury umbrellas

After a degree and several years in London, spent learning the techniques of producing and selling umbrellas in the best shops in the city, Franceso is adorned in Milan to capitalize on his experience and carry on the family business.

The secret of success? Professionalism, experience and a clear decision: everything is focused on luxury and the excellence of raw materials.

The umbrellas of this company are made up of 70% precious woods from all over the world: from Canada to Japan, from America to Indonesia.

The broom root, on the other hand, is exclusively Italian: Sicily, Calabria or Tuscany, from which the precious elm wood also comes.

Sustainability certainly derives from the use of natural materials, but also from craftsmanship: the brass of the components of these umbrellas is produced entirely in the factory and is a totally recyclable material.

What makes an umbrella unique is the fabric: polyester is used here, with a guarantee of use of over 50 years.

It takes from 70 to 110 hours to produce an umbrella, each step is done by hand.

Even the production chain of these luxury umbrellas is zero km: the furthest supplier is from Varese.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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