Sportswear awarded on the stock exchange


Covid does not scare sportswear, a sector that has set new records on the stock market in recent weeks.

The luxury segment seems to have overcome the great fear of March, although the recent data of the Pandemic and the first lockdowns in Europe have triggered new fears.

In any case, for many companies, the lows of last March are really far off, when terror had sent the markets to a peak.

Meanwhile, sportswear titles stand out, due to the combination of favorable factors, such as easier clothing induced by the pandemic (smarworking) and, above all, the great digital acceleration.

In particular, in October both Puma (October 14) and Nike (October 9) recorded an all-time high on the Stock Exchange, while Adidas traveled close to pre-Covid values. Another exploit that of Lululemon, whose record was set on September 2.

September was also the month of the rebound of luxury stocks. In particular, the 16th of the month marked a return close to historical highs for both Kering and LVMH, which subsequently remained around those levels until yesterday. While Hermès then began to rise again afterwards, marking a peak on 13 October.

Overall, it can be said that fashion and luxury on the stock market have, to date, found a certain rebalancing.

Emanuela Zini
Emanuela Zini
My professional life has been marked by several big changes that made me grow as a person and as a leader, develop new skills and mental flexibility, which in turn allows me to face challenges from a different, unique perspective. To me, writing represent a way to communicate with myself and with others. Telling stories and engaging my readers are the challenges that I am currently facing within a wider editorial project.

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