Luxury & Sustainability

Suede, leather, briar root: if until recently these had been the materials turning cars to luxury pieces, the top prestigious automotive brands are now embracing a brand-new luxury concept. Real contemporary luxury perfectly blends premium quality, design and low-impact materials.

Mirjam Staub-Bisang, Head of BlackRock Switzerland, the largest investment firm in the world, has no doubts: without considering sustainability, nothing can work, not even in finance

Elon Musk, a multi-millionaire, definitely visionary entrepreneur, has been the first to believe that luxury, style and sustainability could coexist and create surprising solutions

They have always been surrounded in luxury, and their bright careers could have literally put the world at their feet. Yet there are celebrities who have chosen to devote their image and success to spread messages and champion the values that they themselves believe in first

It is called “Imagining Sustainable Fashion Award”, and it was born of the collaboration between sustainable fashion agency Connecting Cultures, which launched the Out Of Fashion platform, and C.L.A.S.S., the eco-hub helping fashion and textile professionals to become more competitive and responsible

Bentley Motors published an official release announcing its ambitious new goal: to become a global leader in luxury e-mobility

HUGO and singer Liam Payne for a new sustainable collection: the colors of the earth to respect people and the planet

As is known, waste avoidance is now one of the most common best practices in sustainability, but the world of luxury has also been exploring more and more solutions to foster values like environmental respect and compatibility

Tom Ford has designed a men’s watch made from 100% plastic coming from ocean cleanup operations

The biggest luxury brands from both industries have opted for a new communication strategy based on values like environmental consciousness, sustainable production, and the relentless search for new solutions.