In Grasse, contemporary Asian perfumery.
Cosmoprof and Esxence in Grasse are launching a new collaboration with the Musée International de la Parfumerie, bringing the creativity of a new generation of Asian fragrance brands to the heart of the world’s perfume capital through a dedicated gallery, open to visitors for six months starting in September 2026. The Cosmoprof international network and Esxence – The Art Perfumery Event – are joining forces with the Musée International de la Parfumerie (MIP) in Grasse for a new project dedicated to the emerging landscape of contemporary Asian perfumery. The collaboration marks a significant new and exclusive connection between the world’s leading beauty trade showand one of the most prestigious institutions dedicated to the history and culture of perfume. Cosmoprof and Esxence will contribute significantly to bringing the contemporary voice of Asian fragrance to the heart of the global perfume capital, creating a dialogue between heritage, innovation, and the new generation of fragrance creators.
Developed in collaboration with the Musée International de la Parfumerie and Centdegrés China, the renowned international creative agency, and powered by Cosmoprof and Esxence, the initiative will take the form of a dedicated gallery showcasing a carefully selected group of fragrance brands representing the creativity, distinctive identity and evolving approaches of contemporary Asian perfumery, becoming an international platform to brands that are redefining the region’s role within the global fragrance landscape.
The project will also create a contemporary extension to the MIP’s major 2026-2027 exhibition dedicated to the history of perfume in Asia, connecting the region’s extraordinary olfactory heritage with a new generation of brands and creators shaping its future. The gallery will officially open in Grasse on 26 September, during the Centdegrés Fragrance Awards in Grasse, and will remain on display at the Musée International de la Parfumerie until January 2027. Through this collaboration, Cosmoprof and Esxence strengthen their commitment to connecting Asia with the international fragrance community, giving selected Asian brands a unique opportunity for visibility within one of the world’s most prestigious institutions dedicated to perfume. For Cosmoprof, the collaboration further strengthens its role as a global connector for the beauty industry, bringing together markets, brands, buyers and industry stakeholders across its international network. The project also reflects Cosmoprof growing focus on fragrance as a strategic sector and its commitment to fostering new business opportunities and cross-market connections. For Esxence, the project further strengthens its mission to promote the culture and evolution of artistic perfumery, bringing the voices of contemporary Asian fragrance into a prestigious institutional setting. From Asia to Grasse, a new generation of fragrance is ready to be discovered – and Cosmoprof and Esxence are bringing it to the heart of the world’s perfume capital.
