Armani and Parmigiani Fleurier present Giorgio Armani 11

Giorgio Armani and the Parmigiani Fleurier haute horlogerie maison present Giorgio Armani 11, the new series of watches for men and women, which pays homage to the street number in via Borgonuovo in Milan.

The new line, in a numbered edition, features a moon phase and automatic movement, whose square-shaped dial is softly rounded at the corners, proving perfect for both sexes, like a deconstructed jacket.

The details refer to the unmistakable tailoring of a style that blends masculine and feminine, typical of the designer: stitching motifs, the Giorgio Armani logo that incorporates the label placed inside the jackets at twelve o’clock, the tapered and elegant hands like needle and scissors. On the dial, the hours are expressed exclusively by the indices, with the exception of 11, which gives the name, written in Arabic numerals.

The new model was created in three different materials and available in five variants (steel with gray or blue dial, rose gold with ivory or gray dial and yellow gold with black dial) with a leather strap and contained in a special packaging.

Giorgio Armani 11 represents the perfect balance between Giorgio Armani’s aesthetics and the Swiss tradition of high-precision mechanisms. The watches will be available from the end of November in selected Giorgio Armani boutiques around the world.

Emanuela Zini
My professional life has been marked by several big changes that made me grow as a person and as a leader, develop new skills and mental flexibility, which in turn allows me to face challenges from a different, unique perspective. To me, writing represent a way to communicate with myself and with others. Telling stories and engaging my readers are the challenges that I am currently facing within a wider editorial project.

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