Balenciaga and Broken Sneakers: Luxury Becomes Art

Balenciaga sneakers: scratched, worn, broken.

It is not a photo from the front nor a museum work of art: the sneakers that are dictating the new social trend are part of the new Balenciaga collection.

Instagram feeds have been literally “invaded”: the latest creation of the luxury brand is called Paris Sneakers and evokes a casual, unconstrained and “creased” style that is very reminiscent of the Converse Chuck Taylor.

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Balenciaga sneakers: the casual revolution of luxury

These worn-out shoes come in three colors: black, white and red.

The soles and the toe, on the other hand, are made of white rubber.

Flaps of completely scratched canvas and decidedly rough edges are the finishes of these shoes that are revolutionizing the style of fashion victims all over the world.

So far we are only talking about the “classic” models, on sale for a few days with a price that fluctuates between 385 and 495 euros.

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For true lovers of luxury, however, a particular limited edition is available in only 100 pieces.

A decidedly more worn model, protagonist of the Balenciaga Paris Sneakers launch campaign.

The philosophy behind this creation, as stated by the brand’s stylists, wants to suggest that these shoes, thanks to the deep signs of wear of the fabric, will certainly last for a lifetime.

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The Paris Sneakers certainly do not go unnoticed and, once again, revolutionize the aesthetic standards of this product.

Wearing new clothes that seem used, for some, was offensive to true streetweare and true vintage, which retain a soul rooted in the past and in the philosophy of conscious reuse.

The controversy has certainly not been lacking, but whether you are indignant or that you have fallen in love with them, one thing is certain: we will be hearing about these shoes for a long time to come.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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