Burberry: Lunar 2022 in the Year of the Tiger

Burberry presents the new Lunar 2022 campaign dedicated to the Chinese New Year under the sign of the Tiger.

The Burberry Lunar New Year collection campaign features models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling portrayed by photographer Feng Li wearing the brand’s new exclusive collection.

feng li nuova campagna pubblicitaria burberry lunar new year capodanno cinese

In the year of the Tiger, the tiger animal print cannot be missing, which Burberry presents in orange tones for the Lola bags (bag with chain shoulder strap and Burberry monogram) and Olympia (thin belt bag) but also for cashmere scarves and Burberry sneakers.

feng li nuova campagna pubblicitaria burberry lunar new year capodanno cinese

The characteristic TB Monogram print is instead re-proposed in a new honey beige tone punctuated by motifs declined in bright orange on Heritage Trench coats, blouses with bow, pleated skirts and nylon jackets woven in Italy, reinterpreted for the celebration of the Chinese New Year.

feng li nuova campagna pubblicitaria burberry lunar new year capodanno cinese

The women’s collection is completed by a silk shirt dress, a car coat, a cashmere crewneck sweater and a short-sleeved knitted polo dress as well as leather pumps.

feng li nuova campagna pubblicitaria burberry lunar new year capodanno cinese

For men, light jackets with funnel necks or hoods and Monogram print, a silk twill shirt, an oversized T-shirt and a hooded sweatshirt to wear with jogging pants and the new Arthur sneakers.

feng li nuova campagna pubblicitaria burberry lunar new year capodanno cinese

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Emanuela Zini
My professional life has been marked by several big changes that made me grow as a person and as a leader, develop new skills and mental flexibility, which in turn allows me to face challenges from a different, unique perspective. To me, writing represent a way to communicate with myself and with others. Telling stories and engaging my readers are the challenges that I am currently facing within a wider editorial project.

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