Celine has announced on Instagram a brand new project “Celine Haute Parfumerie” by Hedi Slimane, its artistic director. Leading the French maison since early 2018, the designer is about to launch a first fragrance collection.
The ready-to-wear label has not revealed much about the project, besides the fact that it will not feature one single fragrance but an entire collection called “Celine Haute Parfumerie”.
Hedi Slimane is not new to the fragrance universe: in 2004, when in charge of the Dior Homme lines, the French designer created a whole perfume range for the French brand.
Appointed to Celine’s artistic director on January 21, 2018, Hedi Slimane has revolutionized the brand’s universe right from the start, in spite of the strong criticism received at his first runway show in September 2018. The press, especially the foreign one, had accused him of repudiating his predecessor Phoebe Philo’s legacy.
The designer has been working on the brand’s evolution right from his arrival, with a new logo, a first mixed runway show and the addition to the men’s show calendar for FW 2019/20
