Chanel N° 5, the name is enough to recall the myth.
With the fragrance Chanel N° 5, Gabrielle Chanel opened the doors to modernity even in the rigid world of perfumery, creating a disruptive fragrance with unstoppable success.
To celebrate 100 years of the most iconic and desired perfume in the world, Chanel has created a collection of exclusive, limited and sustainable edition products.
Chanel N° 5 and recycled glass
The flagship product of the collection is a reinterpretation of the iconic Chanel N° 5 package.
The legendary bottle will in fact be made of recycled glass.
A decisive ethical choice, which will not detract from the purity and essentiality of the most famous perfumery packaging.
The result of a long-standing partnership with the maison Pochet de Courval, a company belonging to the French brand Epv-Entreprise du Patrimoine Vivant, high quality glass is obtained thanks to an innovative recycling technology.
Even the external packaging has been revised in a green perspective: a soft white package wraps the precious bottle.
Also in this case the chosen material is not accidental: the legendary N° 5 is in fact imprinted in golden characters on totally biodegradable paper.
To celebrate 100 years of Chanel N° 5 there is also a beautiful calendar.
Nothing trivial: the shape? A huge pack of Chanel N° 5.
Not only that: the boxes are 27 and are numbered from 5 to 31, just like the perfume.
The numbers are not random: 5 recalls the perfume and 31 was the house number of the maison’s first boutique.
Inside each box of the most glamorous calendar of the moment are some of the brand’s iconic products.
Chanel N° 5 Grand extrait
It’s not over yet: 100 years of the most loved perfume are celebrated with the largest packaging ever made.
2021 ml of fragrance enclosed in a white leather coffait.
The edition is limited and consists of only 55 pieces, created by hand thanks to the collaboration of the house with Baccarat.