Chopard Insofu: the Sustainable Emerald

Chopard has baptized this incredible emerald with an emblematic name, Insofu, which in the Bemba language means elephant.

“Elephant”: this animal was chosen to be associated with one of the most incredible emeralds ever because its shape vaguely resembles a trunk.

Chopard, one of the most famous and exclusive luxury jewelry brands ever, has chosen this name not only for the shape but also to give substance to the bond and respect for the land of origin of this emerald full of charm.

Chopard Insofu Emerald

Insofu: the emerald of respect for nature

“Elefante” or Insofu, the emerald that Chopard erected as a symbol of its policy of respect for the planet, was discovered in Zambia.

This rich land gave birth to the green stone in the Kagem open pit mine.

The emerald, with its 6,225 carats, is a real raw treasure of nature and today it turns out to be one of the most significant precious stones ever found.

The promise that the Geneva exclusive jewelry house seems to want to make with the announcement of this renewal to its customers is that of a new Haute Joaillerie collection.

Insofu: from rough stone to jewels

Emerald jewels have always been symbols of elegance, charm and strong personality.

Even the processing of this stone is not obvious: in fact, from the discovery of the rough stone, the stone reveals its real value only during the cutting process.

Chopard has decided to pursue this incredible goal of beauty from the very beginning, from the discovery of the stone in the bowels of the earth.

The Geneva-based maison proudly announced the extraction of Insofu also because it can boast an absolute respect for resources, human work and the environment.

Having clear and transparent traceability of each step, with respectful extraction and controlled procurement, is not so obvious for stones of this value.

Sustainable luxury and pure beauty: this is what the lucky owners of the jewels that will derive from the mastery of Chopard and the Insofu emerald will wear.

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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