Colorful, geometric and seventies style: in a word, unmissable.

The new object of desire of the season is the Sara Bag, the iconic Genny tote bag born from a sophisticated and lively inspiration that is expressed in a variety of forms and becomes a new manifesto of femininity for the summer 2019.


The sculptural, geometric and rigorous form prevails, which chooses reassuring, clean and clear lines for a very high-impact result.

Sara Bag Genny


Unexpected details in steel – in the handles, finishes and logo – alternate with contemporary textures to choose from: the metal mesh creates dynamic movements, the colored pvc lights up the everyday with iridescent shades, the paint fills with pastel or off colors white.

Sara Bag Genny

Two sizes – mini and medium – which fall in love to show off the bag on every occasion and ensure a refined and whimsical style at all times.

Sara Bag Genny

A contemporary trend dedicated to the most authentic Italian way of life that amplifies that feminine spirit capable of mixing tradition and innovation that has made Genny famous all over the world.

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

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