Bucherer opens Rolex Boutique in Lugano

Bucherer has opened a monobrand Rolex Boutique at 56 via Nassa in Lugano, one of the most exclusive addresses in the city. Done up in the elegant Rolex style, the new boutique invites lovers of the watch brand to enter the unparalleled universe of Rolex, offering the full range of the Geneva-based House products. The management of the store has been entrusted to Bucherer, putting their consultancy and service skills to the disposal of the most demanding customers.

The new boutique in Lugano is another milestone in the history of the Rolex-Bucherer partnership. Starting in the 1920s, the collaboration between these traditional Swiss businesses has developed to such an extent that the prestigious watch brand is now one of the pillars of the Lucerne-based House.
As Guido Zumbühl, CEO of Bucherer, commented, “for nearly ninety years, Rolex and Bucherer have been united by something that goes beyond a mere commercial alliance. We share the same values, we strive to offer the highest quality in our sectors, and we have long traditions that we interpret in a modern way. That’s why we’re delighted to present Rolex, a seductive Swiss icon, in the heart of one of the most renowned shopping destinations in Ticino, on via Nassa in Lugano.


Bucherer at a glance
A family-business founded in 1888, Bucherer is one of the most prestigious jewellery and watch Houses in Europe. Thanks to its collections of top range jewellery, prized creations, and vast selection of luxury watches, over the past 128 years the brand has acquired a solid reputation among its international clientele.
Bucherer is present in exclusive destinations, counting 16 stores in Switzerland, 9 in Germany, 1 in Vienna, and the biggest jewellery and watch store in the world in Paris (since 2013). The brand has over 1,600 staff, and is managed by Jörg G. Bucherer, representing the third generation of the company.

Jessica Schauer and Franz Reichholf

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