Battistoni: the luxury brand opens up to cycling

Just mention the address of the show room to understand the history and scope of the brand: via dei Condotti in Rome.

Right here, at the crossroads of luxury, the historic Battistoni brand has inaugurated its new collection dedicated to the world of cycling.

Personalized bikes, accessories and technical clothing enchanted the audience at the presentation.

Battistoni and the luxury of the bicycle: a return to the past

That’s right: the maison, founded in 1946 and soon became an icon of luxury all over the world, has the words “sportswear and bicycles” in the corporate purpose of the brand.

In this vision of returning to the past and simplicity, Battistoni wanted to describe the new collection as based on “three S”: style, simplicity and sustainability.

The choice of the luxury brand was to honor the values ​​that a sport like cycling brings with it: sacrifice, teamwork, constant commitment and respect for the rules but also values ​​of ecology and respect for the environment.

The products of the new Battistoni collection reflect this spirit by enriching it with the values ​​of craftsmanship, combined with quality and innovation.

Battistoni: the capsule collection

There are three bicycles in the new “two-wheeled” sustainable luxury collection by Battistoni:

  • Zodiaco, a stunning racing bike with electronic shifting and waterproof leather details;
  • Tiber: a frame with Vetta conjunctions created by master Antonio Taverna with an elegant black livery embellished with “Battistoni red” details;
  • Soratte: with its elegant gold / bronze frame, it is ready to challenge the cobblestones of the capital and to accompany out-of-town trips on dirt and dirt roads in full comfort
    Battistoni has also thought of a complete collection of clothing and accessories: from winter and summer technical sweaters to windproof vests, from socks to shorts with pad, from helmet to padlock. And also a pair of vintage-style leather cycling shoes but with a sole designed to accommodate, if necessary, the modern attacks for the pedals.
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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