Guerlain: the Luxury Brand aims to become Carbon Neutral by 2030

Preserve biodiversity, innovate with sustainable technologies and processes, act for the climate and create a positive social impact.

These are the main objectives announced by Guerlain in its Sustainable Development Report.

The purpose of the brand is clear: to become a new reference point for sustainable luxury, dictating new guidelines that can be followed by the entire sector.

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Guerlain and sustainable luxury: the new guidelines

Within the Guerlain Sustainable Development Report there are several points that the famous maison intends to put into practice right away.

The main indications on the achievement of a new luxury concern in particular:

  • The use of natural and sustainable formulas, with 90% of ingredients of natural origin;
  • An increasingly sustainable packaging;
  • Through the Bee Respect platform, which aims at absolute transparency, consumers will be constantly updated with respect to the production processes that are “behind” the creation of creations and fragrances

The most ambitious goal promoted by Guerlain in its Sustainability Report is to promote sustainable luxury by becoming a company with carbon neutral processes by 2030.

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Guerlain and love for nature

Guerlain fragrances and cosmetics have always been synonymous with luxury beauty.

The ingredients of natural origin have always been the basis of the products of the maison, which in recent years has always tried to enhance them to the fullest, promoting processes that did not damage their composition.

Respect and love for nature have also been transformed into concrete protection actions.

Guerlain for Bees is a multi-faceted project all dedicated to the protection of bees.

Fundraising events were organized and brand spokesperson Angelina Jolie also embraced the cause.

The famous actress is also the face of Women for Bees, a Guerlain and UNESCO project that aims to initiate women into beekeeping careers.

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Serena Poma
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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