Luxury meets social responsibility: Montblanc’s policy

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There is no degree, state exam, Master’s degree or first job that, at least once, has not been celebrated with a precious pen, which over the years has become a symbol of elegance, style and entry into the world of adults.

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The brand that has been able to make all this out of a fountain pen is, of course, Montblanc.

 

The great success of the objects of this brand also includes the utmost attention to craftsmanship excellence, carried out for over 100 years; last but not least, the prestigious brand has always been keen to become the flag and spokesperson of a corporate policy oriented towards social responsibility.

excellence magazine montblanc

Montblanc’s CRS policy has chosen to embrace and protect art and culture in all its forms: there are many initiatives to do so, from the Montblanc Cutting Edge Art Collection, a private collection consisting of over 200 works exhibited at the company’s headquarters in Hamburg at the Montblanc de la Culture Arts Patronage, a unique recognition in the world that rewards art patrons.

excellence magazine montblanc

The world of Montblanc has its roots in writing: for this reason the brand has chosen, for decades now, to collaborate with UNICEF for the “Signature for Good” project which aims to protect children in the poorest areas of the planet and fight illiteracy in the world.

 

Words, culture and art also came together in the “Power of Words” project, in which Montblanc paid homage to Nelson Mandela’s most evocative words and brought together the most talented first-time directors, involving them in the creation of short films that interpreted their vision and words from new points of view.

A Montblanc object is a conscious and sustainable luxury item: the brand has also chosen to be part of the RJC, the Responsible Jewelery Council and to adopt the promotion of responsible business practices for the trade in diamonds, gold and precious metals.

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Serena Poma
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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