Oway: luxury cosmetics meets sustainability

Oway continues to grow and announces the opening of a new flagship store in Munich.

After the one in Bologna and the one in Amsterdam, opened in the Leidsestraat area, considered a World Heritage Site, the brand that leads agricosmetics has opened its third single-brand store in Europe.

The store in Bavaria

Oway has chosen the capital of Bavaria for its third shop.

The brand has now established itself as a true spokesperson for a lifestyle that can embrace luxury, well-being, cosmetics and sustainability in synergy.

The store is located a few hundred meters from the central Marienplatz and promises to immerse all of Bavaria in the luxury green style of Oway.

The Oway style

These stores are not just shops but real “experiences”: in Bologna we start from Ortofficina, a farm where plants and medicinal herbs are grown following the biodynamic method.

From these herbs, Oway’s agricosmetic treatments are born, all based on large percentages of botanical ingredients.

Monaco will also give customers an unrepeatable experience: a real agricosmetic laboratory, in which to explore and be fascinated by the fragrances and aromas of the different essential oils.

The product lines

Among the shelves, Oway customers can choose to support the environment and pamper themselves with the most advanced cosmetic treatments.

The product lines proposed by the brand range from skincare to hair care, from body wellness with Spa products to the allies for a healthy lifestyle of the Life line.

Even the shelves are not just simple shelves: in fact, at the center of the exhibitors a series of fascinating steam distillers will make a beautiful sight.

The essential oils at the base of all Oway products are obtained from these machines.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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