Pinko: the New Reimagine Collection is All About Sustainability

After years of constant growth and improved market positioning in haute couture, the fashion brand from Fidenza, Italy, has decided to go green by debuting a collaboration with Patrick McDowell.

The young English designer has made himself known in the world of high fashion not just for his creativity, but mostly for his sustainable approach to fashion.

The collaboration has resulted in Reimagine, a capsule collection mainly focusing on recycling and reusing unused Pinko items from previous collections.

pinko patrick mcdowell PINKO REIMAGINE

Pullovers, blazers and patchwork pants, as well as the now iconic Pink bag, are revamped and redesigned with recycling and sustainability in mind, fully in line with the emerging designer’s creative style.

Patrick McDowell is known and appreciated worldwide for his ability to rethink and repurpose unused pieces from past lines, turning them to new luxury creations.

By reusing clothes from previous ranges, Pinko’s Reimagine wishes to send a clear message about respecting the environment and strategically reducing waste. The resulting virtuous circle is called upcycling, which consists in reusing unused objects or clothes to give them a new life.

pinko patrick mcdowell PINKO REIMAGINE

This sustainable collaboration has had a remarkable result: an extensive, innovative, fresh collection of novelty pieces created by reusing over 1,000 meters of fabric from Pinko’s past collections.

The project is the first step in the fashion house’s new sustainable direction: growing aware of all the possible strategies to improve and cut down emissions and waste at all production stages, including design, is what can lead to tangible actions for improvements not just in high fashion, but also and mostly for our planet.

sponsored
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Relationship: Richard Avedon retrospective at Palazzo Reale in Milan

"Relationships", this is the title of the exhibition, will be visible at the Palazzo Reale in Milan until January 29, 2023

The noble floor of Palazzo Reale in Milan hosts the Max Ernest retrospective

Pictor doctus, profound connoisseur and visionary interpreter of the history of art, philosophy, science and alchemy, Max Ernst is presented in this context as a humanist in the neo-Renaissance sense

The Luigi Rovati Foundation opens in Milan

A new artistic and architectural gem is added to the Milanese museum offer: the Luigi Rovati Foundation opens in Milan, whose art museum houses a precious collection of Etruscan art