SENSUS DEI’s, the olfactory boutique in Milan

In a historic store in Viale Piave 7, in Milan, you can find the first Sensus Dei’s boutique.

Sensus Dei is a brand of home fragrances and olfactory furnishings born in 2019 from the intuition of Enrico Maria Franchini and Yurij Pezzini who, thanks to their shared passion for the world of home fragrances, have combined their professional experiences, the former in communications and the latter in graphics, to create Sensus Dei.

Sensus Dei’s idea was born in Milan, a city which, with its tradition of fine craftsmanship and taste for beauty, inspired the two founders of the brand to create fragrances made from the finest top quality vegetable raw materials entirely produced in Italy, in the Milan area, poured in borosilicate glass containers designed by Enrico and Yurij and blown by a historic glasswork in Milan.

Enrico Maria Franchini e Yurij Pezzini - Sensus Dei
Enrico Maria Franchini e Yurij Pezzini – Sensus Dei

SENSVS DEI – The Boutique

Sensus Dei boutique is spread over a single level of 50 square meters, with a large window overlooking Viale Piave, in the heart of the city and in one of the districts with a strong inclination towards design and fashion. The interior is in urban style with red bricks on sight that contrast with the display cases, statues and white capitals that recall the Greek-Roman world and that enhance the transparency and materiality of the products.



The olfactory boutique, more than a store, is an intimate space where to discover the right fragrance for each environment in which you live – your home’s divinest sense -, evaluating the spaces and creating the perfect harmony with the furnishings and lighting.

PANTHEON – The 15 fragrances of Olympus signed by SENSVS DEI

The perfumery, inspired by the canons of ‘tout court’ ideal beauty of the classical world, proposes its first Pantheon line, a bouquet of 15 fragrances, declined in reed diffusers, sprays and candles and enclosed in jewel containers, amphorae and hand-blown glass vases, closed by fire branded corks with the SD logo.

The 15 exclusive fragrances, with a high content of base essence, are inspired by iconic classic deities with their own distinctive features: Aphrodite, Apollo, Ares, Artemis, Athena, Demeter, Dionysus, Hades, Hephaestus, Hera, Hermes, Kronos, Medusa, Poseidon, Zeus.

The fragrances created are proposed in the following capacities: 250ml, 500ml, 1000ml for diffusers with cotton fiber reeds; 125ml for the sprays; 200gr for the candles. 1000 ml, 500 ml, 250 ml refills are also available.

Each one is original and designed exclusively by the two founders, with particular attention to the base essences that are strictly natural, diluted in 100% vegetable alcohol, with no added colorants and entirely produced in Milan, Italy.


The search for beauty, quality, craftsmanship and passion are the hallmarks of the brand, which makes the motto “handmade in Milan” the peculiarity of this new sensorial reality in the Milanese panorama.

Emanuela Zini
My professional life has been marked by several big changes that made me grow as a person and as a leader, develop new skills and mental flexibility, which in turn allows me to face challenges from a different, unique perspective. To me, writing represent a way to communicate with myself and with others. Telling stories and engaging my readers are the challenges that I am currently facing within a wider editorial project.

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