With the announcement of the next edition of the Milan Men’s Fashion Week, from 18 to 22 June with four live events, fashion is really trying to restart.
Venice thus becomes the new fashion capital.
Following Rick Owens’ example, there are two other famous fashion houses, which are preparing to land in the pearl of the Lagoon.
A way to frame their collections with an extraordinary setting that only Venice can offer.
In fact, it seems that both Valentino and Saint Laurent have announced that they want to abandon their homes to create out-of-town fashion shows. Both have chosen La Serenissima as their location in July. Although with different reasons.
For the maison led by Pierpaolo Piccioli, the decision derives from the inspiration behind the haute couture fashion show for autumn / winter 2021.
This will be staged on July 15 under the name “Valentino Des Ateliers“. As anticipated by the designer himself, the general approach to this project aims to orchestrate a symphony of different souls, minds and creative inputs to generate vibrations on art, theater, music, architecture, cinema. After the two Roman editions of Haute Couture, Valentino still chooses Italy after years of fashion shows in Paris. The show will still be streamed on the Fédération de la Haute Couture et de la Mode website.
Saint Laurent is developing a collaboration, strongly desired by the creative director Anthony Vaccarello, with the artist Doug Aitken for an installation that will be the backdrop to the show on the occasion of the Biennale. The date is still secret, but according to the timing it could be the presentation dedicated to the new men’s line.