The calendar of Milano Moda Donna, which only sees two shows on Monday 25 and the flight of the great fashion house from Sunday 24, presents this year great changes in the historical locations used by the big brands.
Among the changes coming Max Mara, which leaves Palazzo del Senato for the Bocconi University and Salvatore Ferragamo, which will be filed in the Rotonda della Besana, yielding after 12 years Palazzo Mezzanotte, home of the Milan Stock Exchange, to Versace.
In recent days Etro also announced a change of venue: the fashion show of the women’s collection will be at the Giuseppe Verdi Conservatory and no longer at the Palazzo del Ghiaccio in Via Piranesi, where it had been held for years.
By reviewing the calendar developed by the National Chamber of Italian Fashion, there are many changes of address, including the first time of Missoni at the Palazzo delle Scintille.
Even “habit” brands such as Giorgio Armani are ready to transgress: the show of the first line signed by King Giorgio will not be at the Teatro di via Bergognone, but in the Silos in front.
New locations also for Moncler in via Ferrante Aporti and Bottega Veneta at the Arco della Pace.