Milan: more and more luxury brands are choosing it

The Lombard capital has always been one of the liveliest and most interesting cities in Italy and beyond.

Surrounded by lakes and mountainous areas full of charm and often a destination for international tourism, Milan has over time become the hub for sectors such as fashion, luxury and catering.

More and more brands are choosing the “city of the Madonnina” to inaugurate showrooms and clubs, thus entering the Italian market.

The luxury brands that have chosen Milan

Uniqlo, an international brand, has chosen the elegant Piazza Cordusio to open one of the few worldwide roasteries; a real flagship for Milan.

The Piazza Cordusio lounge was also chosen by one of the American symbols par excellence: Starbucks. The opening of its café has definitively sanctioned the soul of the Lombard capital as an international metropolis.

Another inevitable symbol for a city that wants to aspire to globality without sacrificing style is the iconic Hard Rock Cafe, located not far from Via Orefici.

From England, however, the latest novelty in terms of cool cafes is El & N (acronym for eat, live & nourish), which opened in Piazzetta Liberty, a few steps from the Apple store and the Ferrari store.

The Municipality of Milan is committed to continuing to make the city a place of interest for luxury brands, thus making the center of the capital increasingly attractive.

Soon the municipal offices a stone’s throw from the Rinascente will be moved; for this reason, the large spaces left available are the subject of a tender.

The available spaces are located in different buildings in about two thousand meters of total space.

The goal will be to rent these offices and commercial locations to no more than five luxury brands, to create a real small luxury mall in Galleria Ciro Fontana, a short distance from the Duomo.

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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