The Outstanding Achievement Award goes to Miuccia Prada

After Donatella Versace, Ralph Lauren, Anna Wintour, Terry and Tricia Jones and Manolo Blahnik, this time British Fashion Award (in partnership with Swarovski) crowned Miuccia Prada with the Outstanding Achievement Award.

Miuccia Prada
Miuccia Prada

The award – which celebrates the creative contribution given to the fashion industry by individuals who, over the course of their careers, have shaped or reshaped the world of fashion thanks to their innovative spirit and creativity – will be presented during a ceremony at the Royal Albert Hall, in London, on December 10th.

Miuccia Prada’s ability to sense the current zeitgeist and to mix different creative disciplines, such as fashion, art and architecture, from the very beginning of her career

comments Stephanie Phair, president of the British Fashion Council.

Caroline Rush, CEO of the British Fashion Council, praises

the incredible nonconformity and originality of her fashion and her invaluable contribution to the evolution of the Prada Group from its family company origins to its current global brand status

while Nadja Swarovski, member of the Executive Board of Swarovski (the main sponsor of the event) calls Miuccia one of the most influential designers in the history of fashion, whose extraordinary vision and dedication to fashion as an art form represent an endless source of inspiration

Stylist and co-CEO of the Prada Group for 40 years, Miuccia Prada took over the family business in 1978, starting to work with Patrizio Bertelli and transforming what was then a small leather goods company into one of the most important fashion houses in the sector, starting first with a simple black nylon backpack and then creating a successful women’s ready-to-wear line.

Miuccia Prada fashion awards
Miuccia Prada fashion awards

Under her leadership, the Prada Group has further evolved with the creation of Miu Miu, “a brand with a provocative, relaxed and sophisticated attitude”, of the luxury Church’s shoes for men, of the iconic Car Shoes with rubber pads under the sole, and with the acquisition of Marchesi 1824, an historical pastry shop famous for its modern reinterpretation of traditional delicacies.

In 1993 the Prada Foundation was founded to organize and promote contemporary art exhibitions and numerous other cultural activities. In May 2011 an exhibition space overlooking the Grand Canal, in the Ca’ Corner della Regina Palace in Venice, of which the Foundation also curated the restoration, was inaugurated.

The permanent headquarters of the Prada Foundation found their final home in May 2015, in a former industrial complex dating back to 1910 located in Largo Isarco, in Milan, which was transformed and reimagined by Rem Koolhaas, who turned it into the 19 thousand square meters of space that, today, host a rich program of exhibitions and cultural events.

In 2016 the Foundation also opened “the Observatory” in the Galleria Vittorio Emanuele II in Milan, a new location entirely dedicated to contemporary photography.

Miuccia Prada‘s pioneering approach also extends to architecture. She commissioned Pritzker Prize winners, Rem Koolhaas and Herzog & de Meuron, the creation of Prada’s “Epicenter” stores in New York, Tokyo and Los Angeles.

Miuccia Prada Miu Miu
Miuccia Prada Miu Miu

In 2016 the Foundation also opened “the Observatory” in the Galleria Vittorio Emanuele II in Milan, a new location entirely dedicated to contemporary photography.

Miuccia Prada’s pioneering approach also extends to architecture. She commissioned Pritzker Prize winners, Rem Koolhaas and Herzog & de Me

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