“My Way”, the new women’s fragrance presented today on the Armani Beauty e-commerce site has the face of the actress Adria Arjona, a new face in the panorama of beauty testimonials.
“My Way” is designed, starting from the eco-friendly bottle, thinking of the lowest possible environmental impact up to ingredients from sustainable sources. Characteristics that, combined with the preservation of 650 hectares of the Madagascar rainforest, make “My Way” a zero impact perfume in all respects.
“My Way” will be available exclusively on the Armani Beauty e-commerce site from 10 August and globally from 23 August, while the worldwide release of the advertising campaign film is scheduled for 6 September 2020.