Nature and high altitude at the service of beauty


The world of luxury cosmetics is experiencing a real revolution.

The trends of recent years have wanted to combine the most advanced technologies with a green footprint for the face and body care of the most demanding customers.

Precisely for this reason, the search for essences and products of natural origin has gone as far as the most extreme landscapes: the high mountains.

Flowers, rare herbs and incredible air quality: these are the elements that the most prestigious beauty product houses are trying to include in their most exclusive lines.

Mountain flowers and plants for the new botanical cosmetics

Edelweiss, calendula, lavender, artemisia arnica and alpine willow are just some of the mountain treasures used for the new natural cosmetics.

From hair to body, from face to make up. It is clear that the beneficial influences of high-altitude landscapes become an integral part of the beauty routine of the most demanding.

Alm Essential, for example, is a brand that produces botanical cosmetic products made with plants and flowers from the Dolomites.

The superior quality of the products of the Alpine peaks is given by their much shorter flowering than in other climates.

Precisely this characteristic makes mountain flowers and plants much richer in active ingredients, very useful for making anti-aging and moisturizing products.

Botanical cosmetics: beauty routine and respect for the environment

The philosophy of botanical cosmetics lies in reaching the essentials.

As the top of a mountain gives intense and unforgettable emotions thanks to the purity of its elements, so these products want to enhance their green components.

Maximum respect for the environment and reconnection with nature: this is the new trend.

From the collection of flowers and plants in full respect of seasonality to packaging with exclusively recycled and biodegradable materials, the new botanical cosmetics brands combine excellence and sustainability.

Serena Poma
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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