Olfactory architecture, an experience beyond borders

Olfactory architecture, an experience beyond borders.

The designer Alessandro Luciani meets the Danhera brand, which creates fragrances for the home and the hotel industry at a high level.

A new “human experience” is born

Eclectic and visionary by nature, the Designer Alessandro Luciani loves to look far beyond the limit of the obvious, to create multifaceted, high-performance and original projects. The search for new experiences is a constant in his world.

Today Alessandro Luciani is the protagonist of a new fascinating adventure that arises from a human and professional encounter, emblematic of the ‘virtuous contamination between worlds’. Alessandro meets Daniela Ciaffardoni, an entrepreneur from the Marche region on the occasion of some retail projects in which the designer has used the company’s fragrances for the olfactory marketing of the Stores.

Thus begins the collaboration of Luciani with the brand created by Daniela Ciaffardoni – Danhera – a brand that creates high-level fragrances, the result of a personal and professional passion that has always expressed itself through olfactory explorations and fascinating forays into the world of fragrances. and essences, and which has given itself the mission of telling history, myths and places with perfume.

Luciani was chosen for the coordination and creative development of the Danhera brand, not only the design of installations, displays, exhibitors, corners and any future monobrand stores, but also the supervision of the packaging of the coordinated image and of all creative activities of the brand.

Among the projects of immediate realization, the stand at the Esxsence 2022 fair and a new packaging

of the exclusive Mythia collection, presented in world premiere in Milan, in distribution from September in selected international retailers. A series of development activities are planned, including the design of a new multi-experiential environment at the company’s Headquarters, corners to be placed in international points of sale – Danhera counts in fact distributors in many countries around the world, including Japan and other overseas markets.

With the Danhera brand

says Luciani

which already has the values ​​of beauty in its essence and is characterized by a strong product identity, I have worked to field new ideas and create solutions that can amplify their development and value. The beginning of this relationship for me is a beautiful challenge and a great honor, which starts under the sign of an extraordinary understanding and great harmony. The world of fragrances is a sector full of charm, history and dreams and Danhera represents it perfectly

Maria Mele
After 39 years working in Sales and Communication for one of the most prominent Insurance Group worldwide, I presently dedicate my time to what I like best: fine arts and literature, passionately looking for the beauty that surrounds me.

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