Prada and its first line of jewels… in recycled gold

One of the most important brands in the world of luxury and fashion has recently decided to expand its product line by opening up to the world of jewelry.

The collection is called Eternal Gold and the name reflects not only the eternal value of the jewels created by Prada, but also and above all the eternity of the material from which this precious collection is made: it is 100% recycled gold.

The Eternal Gold collection does not betray expectations: it is a jewelery proposal that marries a modern approach but does not forget the traditional goldsmith’s art.

With this collection in completely recycled gold, Prada amazed the market and won the supremacy of sustainable goldsmith creation, beating all other brands.

Prada: pioneer of sustainable luxury

The Prada brand’s sustainability records began ten years ago.

In fact, it was precisely then that the Italian luxury brand was the first maison to present the green balance sheet.

Since then, the vocation of respect for the environment and the enhancement of the circular economy has never ceased to characterize Prada, to arrive today with the Eternal Gold collection.

100% recycled gold jewelery is an absolute novelty for the Italian brand, which is venturing into the goldsmith field for the first time.

Not only that: the attention to the environment and sustainability of each creative phase goes beyond gold.

For the first time, in fact, even the diamonds under 0.5 carats used in the creation of the jewelry line are fully verifiable and traceable.

The design of Prada jewels is already driving fashion victims from all over the world crazy: the reinterpretation of timeless icons such as the triangle, the heart or the snake promises global success for the new line of sustainable jewelry of one of the most loved brands ever.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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