Première Vision Paris: the new fashion is vegan

The fashion market has always managed to move big figures and make big dreams come true.

For some years now, the biggest names have dictated a new trend.

Green and respect for the environment are in fashion.

This is also demonstrated by the new creations presented at the Première Vision in Paris.

Vegan fabrics at Première Vision Paris

Sustainability and circular economy: these are the two pillars of the new luxury fashion.

The prestigious French fair presented a riot of clothes and accessories made with the new frontier of research: vegan fabrics.

The leather has been out for years.

Hence, the most prestigious fashion houses, but also the brands aimed at a less exclusive audience, are constantly looking for novelties to offer their customers from a green perspective.

An example?
Bananatex: A company that uses Philippine banana leaves to make bags, T-shirts and a shoe line for H&M.

Ananas Anam was also very successful at the Premièere Vision in Paris.

As the name suggests, the brand collects the leaves of pineapple plants in the Philippines and uses it to create an alternative of vegetable leather used in the creation of exclusive sneakers.

The proposal by Nova Kaeru, a Brazilian company that manages to create a fabric starting from the scales of the pirarucu – a giant fish from the Amazon River – combined with the tropical plant Colocasia is very particular and innovative.

Corn, sugar cane, nettles, bamboo: the materials processed by the most modern companies are the most diverse.

The purpose is unified: research will increasingly collaborate with high fashion to always find new vegan alternatives to fabrics known up to now.

To protect and continue to support this particular sector, Ananas Anam, Bananatex and Regenerate Fashion have launched the Fibral Material Alliance, an association of specialists in alternative plant-based fabrics.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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