The haute horlogerie maison Roger Dubuis continues the international expansion plan by opening its largest store ever in Dubai. The store is spread over a total commercial area of 200 square meters. on the ground floor of the Dubai Mall, near the Grand Atrium area.
The space is characterized by a front wall and an irregularly shaped showcase, from which emerges a clock that seems to float in the air. In addition to the private lounge, a highly innovative customer experience area has been created throughout the shop.
The boutique follows Roger Dubuis’ latest openings in Geneva, Monaco, London and Paris. The Geneva-based manufacture, owned by the Swiss luxury group Richemont, distributes its collections worldwide through single-brand boutiques and specialized dealers.
