Stella McCartney at the G7 to support sustainable high fashion

Among the greats of the Earth, this year there was also her: Stella McCartney.

The designer, a pioneer of the sustainable fashion revolution, accepted Prince Charles’ invitation to participate in the 2021 G7.

The appeal of Prince Charles to the G7

It was Prince Charles who summoned the CEOs of the main global corporations to evaluate together with the great of the Earth which strategies to implement to protect the environment.

For the first time in an official and important context such as the G7, about 300 CEOs of the most important and influential companies in the world had the opportunity to meet with political leaders to discuss plans and objectives relating to the “green question” together.

In this particular G7 in Cornwall, safeguarding the planet was a focal point.

The most important international brands were able to present their most significant initiatives to the world.

Financing plans to guide individuals towards sustainability projects, guidelines for the political agendas of the future and an innovative interaction between industry and politics: these are the issues addressed by those who have accepted Prince Charles’s appeal.

The heir to the throne of England has always been very committed to these issues.

In January last year he founded the Terra Carta association with the express purpose of leading sustainable transformation.

Stella McCartney’s speech

“I am honored to represent the fashion industry today, one of the most polluting in the world. My goal is to drive change, encourage investment and create lasting difference through incentives to support the next generation”.

With these words, the designer wanted to make her contribution to the G7 2021.

Stella McCartney is a true icon of sustainable luxury: from her very first runways she wanted to promote a combination of high fashion and sustainability. Stella McCartney’s collections are famous all over the world for their splendid clothes and accessories produced with alternative materials, without the use of leather or furs.

Just last April the designer renewed her commitment to the environment by launching her capsule collection.

On the occasion of World Earth Day, in collaboration with GreenPeace, the designer used organic cotton and vintage prints for a fundraising campaign against deforestation in the Amazon.

Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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