On May 2, 2022, the beauty press day of the Milanese agency Moma Pr of Monia Zarba took place. An event created in collaboration with Raffaella Manetta & The Fashion Colors Agency.
On the occasion of the first edition of the Milan Beauty Week, Moma Pr Press Office & Communication promotes the values of the Made in Italy cosmetics sector with a press day focused on the world of beauty. An itinerary of authentic beauty, to talk about cosmetics and the art of being.
During the long and intense day, the values of the Made in Italy cosmetics sector were promoted with various focuses dedicated to the cosmetics brands presented during the event.
The program of activities focused in particular on the story of the 3 Made in Italy companies with a path intertwined between olfactory emotions, beauty, well-being, territory, inclusion.
We went to discover the very strong and deep-rooted link between the territory, Barolo wine and its use in cosmetics with Stafilé, the company that was born in the Piedmontese Langhe, a UNESCO heritage site; all the secrets of Japan Beauty of the 100% Italian brand Iyoskin and how the practice of kindness is cultivated; we will face an olfactory walk together with Fragrance Designer Claudia Scattolini who will tell us how a perfume is born, the raw materials and the olfactory pyramid.
We have decided to open this important week dedicated to the world of cosmetics and beauty to give our personal support to a constantly growing sector that has been able to resist and stand up to continue spreading the culture of beauty and well-being.
comments Monia Zarba, founder and owner of Moma Pr.
It is important to support all those activities and projects that are able to promote the social, cultural, scientific and economic value of the cosmetic
From cream to shampoo, from serum to eye contour, without forgetting perfume and make-up, each individual uses at least eight cosmetics every day. From gestures related to hygiene, passing through hydration and protection, self-care products are indispensable allies for the well-being and self-esteem of everyone, in every age of life.
Moma Pr Beauty Day aims to enhance and disseminate the different facets of the cosmetics brands presented, made in Italy companies that contribute to making the cosmetics sector one of our excellences.
An event organized in collaboration with Raffaella Manetta & The Fashion Colors Agency.