A true tribute to Milan that will see the historic Piccolo Teatro di Milano-Teatro d’Europa as the protagonist, a symbol of culture and art for an event by Valentino and its creative director Pierpaolo Piccioli.
The label in the Mayhoola orbit will set the Act Collection in the theater for autumn-winter 2021/2022 with an event that will be broadcast live in digital form all over the world on March 1st at 2pm.
Founded in 1947 by Paolo Grassi and Giorgio Strehler, who curated over 200 performances, the Piccolo was the first permanent and public theater in Italy: a space that today hosts almost 60 shows a year, staging works by dramatists of all countries.
At this moment the historic space in Brera is starting a project of cataloging and digitizing its heritage of historical costumes (over 10 thousand units), with the aim of creating a multimedia archive that can be used not only by seamstresses and costume designers, but also by an audience of scholars, experts and enthusiasts of theatrical costume.
The closure of theaters in Italy, dictated by the current pandemic situation, has put their cultural activities in great difficulty. The decision to set the show in this location represents “a gesture of love” on the part of Valentino and Pierpaolo Piccioli, who “continue to support culture by reopening the spaces in order to allow the Piccolo Teatro di Milano to continue its activities and preserve human excellence “.
According to its philosophy of “Theater of Art for All” with a social, inclusive and identity goal, it still continues to offer valuable shows at reasonable prices, attracting a large and varied audience.
The Piccolo Teatro di Milano – inaugurated as a space aimed at enhancing the freedom of artistic expression and hosting international performances, while remaining faithful to its roots and traditions – thus enters the world of Piccioli’s values, which “continues its research in humanity and in the diversity of every single individual, to transmit the values of inclusiveness to the entire Valentino community”.