Valentino also leaves “la ville lumière” and focuses on Milan.
Paris is the city that has always hosted our shows and that represents Valentino’s DNA. The current situation we are experiencing has forced us to make an unusual decision. I believe that, in this historical period, it is of fundamental importance to remain focused on the work to be done. It is inspiring to be able to think of new ideas, and this is the time when ideas can grow and spread. Milan is a new opportunity, a great project that I am developing with my teams, on the concept of identity
says Pierpaolo Piccioli, Creative Director of Valentino
Adds Jacopo Venturini, Chief Executive Officer Valentino:
in the current scenario we are forced to anticipate decisions that protect our most important resources, people, and that by exploring alternative opportunities keep our brand relevant. We therefore feel that it is more ethical to make the new show in Italy, in Milan. We strongly believe that this project will help underline the importance of being part of a fashion system represented both by the National Chamber of Italian Fashion and by the Fédération de la Haute Couture et de la Mode.
