Valentino turns off the lights in the shop windows

One of the most iconic brands of international fashion of all time has chosen to turn off the lights.

In fact, for a few days now the Valentino boutiques all over the world have turned off the headlights that illuminate the always wonderful shop windows to send a strong message.

Not only do the lights go out refer to an ethical reminder, but they are a gesture of strong ethical stance with respect to the disproportionate increases in the cost of energy that we are witnessing in recent days.

Lights out by Valentino

Starting at 10 pm, those who pass in front of the prestigious Valentino boutiques will find themselves faced with darkness.

The initiative, taken in order to reduce the costs caused by expensive bills, started on 6 October and involved as many as 95 points of sale, part of a global network.

It is called ‘Light off campaign’ and it is an initiative that has already been around the world: turning off the lights in the windows not only symbolizes solidarity with all the traders who are also forced to close their businesses, but reflects an attitude of attention to environment.

The renewed commitment to sustainability of the Valentino maison is also reconfirmed with this new campaign: in fact, a reduction in the daily consumption of electricity by 800kWh is estimated, equal to the hourly consumption of over 13 thousand traditional light bulbs.

Valentino and renewable energies

About 80% of the Italian headquarters, boutiques and production centers of the Valentino brand are powered by renewable energy sources.

The initiative to turn off the lights in these locations starting at 10 pm on 6 October last was meant to symbolize once again the maison’s commitment to raising awareness towards a more informed and responsible use of energy resources.

Other international fashion houses have also followed the example of the Valentino brand: Celine’s parent company, Dior, Givenchy, Kenzo, Loewe and Louis Vuitton, among others, has declared that it will reduce its consumption by turning off the lights in all its shops between 10pm. and 7:00.

sponsored
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

Related Posts

ESXENCE – THE ART PERFUMERY EVE

The event, an exclusive showcase for the best designer perfume production, is ready to face future challenges and present itself to the international community of operators and enthusiasts in the name of the most authentic and sophisticated olfactory culture

Expert Personal Service in Design from Gianna Barkaba Interior Design 

Luxury Lifestyle Awards has selected Gianna Barkaba Interior Design as a winner in the category of Best Luxury Residential Interior Renovation 2022 for Villa Oneiro in Greece

A Five Star Hospitality Travel Experience 

The Hilton Munich Airport consists of 550 rooms and includes 43 suites. There are king-sized beds for the guests’ much-needed rest, soundproof windows that provide a calming and peaceful quietness, air conditioning for the perfect climate, high-speed internet, and smart entertainment systems just to name a few