Tom Ford, a watch made from plastic bottles and a 1M dollar prize


Looking at the latest stats is all it takes to realize that marine pollution is worsening by the day: every year, over 8 million tons of plastic end up in our waters.

In an interview with Vogue, fashion designer Tom Ford revealed that he started taking interest in this environmental issue around five years ago, after hearing actor Adrian Grenier talking about straws on TV. This is when he began to realize that some of our daily actions, although apparently harmless to the environment, were actually severely damaging and destroying our planet. Since then, he has stopped using any disposable plastics both in his private life and in his offices.

Tom Ford
Courtesy of Tom Ford

Now, Tom Ford has designed a men’s watch made from 100% plastic coming from ocean cleanup operations.

While luxury and sustainability combine in design items like this watch, Tom Ford has further carried on his mission against marine pollution by introducing the Tom Ford Plastic Innovation Prize, a 1-million-dollar prize that will go the innovator able to engineer a scalable alternative to polyethylene plastic.

The prize was created in collaboration with Grenier and 52HZ, the consulting division of the Lonely Whale organization, which the actor founded in 2015 together with producer Lucy Sumner with the aim to positively impact the oceans’ health. The winner will be selected in 2022, with the goal to launch the product on the market by 2025.

Serena Poma
Serena Poma
Da sempre giornalista, amo trasformare ciò che succede nel mondo in frasi e righe che possano accompagnare il lettore “dentro la notizia” e portarlo con me ad esplorare ciò che succede attraverso la lettura di un articolo. Le mie esperienze professionali mi hanno portata a conoscere nello specifico l’unione di due mondi apparentemente inconciliabili: il luxury e l’ecosostenibilità. Accompagnare le aziende in questa direzione ricoprendo il ruolo di responsabile comunicazione ed organizzazione eventi mi ha resa sempre più consapevole che, soprattutto oggi, il rispetto per noi e per le risorse del nostro pianeta sono il punto di partenza per poter creare vero valore.

Related Posts

The World Protection Forum does not stop!

Excellence Magazine Luxury and Kelony, First Risk-Rating Agency, continue their collaboration in order to provide tools and contents that can be a valid support for understanding the true meaning of "risk", a very current issue for individuals and company

Guangzhou Circle. Gate of Jade of the Third Millennium

Designed by Italian architect Joseph di Pasquale, Guangzhou Circle still retains all its iconic nature and its character as a landmark building seven years after its inauguration. Since then it has entered the collective memory of the capital of the Guangdong province as one of the symbolic identities of the Chinese metropolis, a true southern gateway to the ‘Middle Kingdom’, but also a point of reference in the dialectic between East and West.

Constance Halaveli: the World Travel Awards Celebrate the Maldives’ Sustainable Luxury Resort

The resort’s sustainability starts from its building materials, which were all sourced locally and have a low environmental impact. Being welcomed and staying at this small private atoll in the middle of the Ocean is a luxury that cannot be missed