When beauty becomes sustainable: the new frontiers of luxury makeup


Beautiful, more than beautiful: peach skin, perfect complexion, penetrating eyes and shiny hair.

The goal of many, if not all women has always been to feel good about themselves.

Achieving this result requires several steps: getting to know each other, finding a balance between work, family and home, dedicating oneself to one’s passions, carving out time for oneself, taking care of nutrition and finding one’s own beauty routine.

Putting yourself in front of the mirror and using the beauty products that best suit your face, complexion, skin type and personality is one of those moments in which everyone feels they are doing something for themselves; to face the day with a little more confidence.

The choice of beauty products has always been a delicate moment; in recent years, consumers have chosen to become beautiful by doing good for the environment: especially in high-end make-up products, it is no longer enough to use the best formulas or obtain the most delicate fragrances; being respectful of the environment and finding new solutions to combine nature and beauty has now become a must.

Dior Capture Totale

The “beauty green” solutions are different and touch multiple categories of beauty products: starting from skin care, one of the most prestigious brands on the market, Dior, with its Capture Total C.E.L.L. Energy Cream has chosen nature both in the composition of the product (which in fact contains a complex of four bio-revitalizing flowers) and in the packaging, which has improved by 20% in the environmental sustainability index.

excellence magazine yo color system kemon

Once the skin is treated, we move on to the hair: the Kemon Yo Color System brand will be known to the customers of the best and most prestigious hair stylists. The product kit of this brand includes a complete treatment for coloring; from the nourishing mask to the post-tinted oils, without forgetting the actual tint, this luxury brand makes use, for its formulations, of yoghurt, organic medicinal plants strictly from the Umbrian hills.

hummingbird make up ecosostenibile

A “real” makeup product could not be missing: the hummingbird that stands out on the ForestaViva eyeshadow palettes from the Chantecaille line, is the symbol of the Amazon. The animal was chosen as part of the proceeds from the Hummingbird Collection, of which Eye Quartets is part, will be donated to the Amazon Conservation Team.

Serena Poma
Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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