The fashion strengthens brand awareness with the food & beverage

Prada, Burberry and Tod’s were, in 2014, the latest fashion brands to enter the business Food & Beverage, joining Armani, Roberto Cavalli, Ralph Lauren, Gucci, Dolce & Gabbana, Salvatore Ferragamo, DSQUARED2, Marc Jacobs – who already have opened successful restaurants, bars and lounges.

Brand of luxury fashion pioneer in the food & beverage business, Armani launched its first Emporio Armani Café in Milan in 2003, followed by a dozen other international fora, most of them part of the Emporio Armani concept store, which is followed the concept dell’Armani / PRIVE nightclub, born in his two hotels in Dubai and Milan.

Armani was followed by Roberto Cavalli, who launched his business Cavalli Cafe 3 years later. Today Roberto Cavalli operates through a joint venture based in Dubai, Pragma Group, the most complex offer of big international luxury fashion brand: Just Cavalli Café (Milan), Roberto Cavalli Café (Milan, Florence, New Delhi, St Tropez, Beirut ), Roberto Cavalli Restaurant (Miami, Ibiza), Roberto Cavalli Club (Dubai, Ibiza).

In 2006, Dolce & Gabbana launched its Dolce & Gabbana Gold Restaurant in Milan, followed shortly by a Dolce & Gabbana Martini Bar, also in Milan. Even Gucci launched Gucci Coffee in Seoul in 2013, followed by a Gucci American Bar at its flagship store for men in Milan, in the Brera district. Gucci also runs a bar at the Gucci Museum, the Museum Gucci in Florence, Italy.

Ralph Lauren in 2014 has expanded its existing restaurant business in Paris and New York with a Polo Cafe opened in Polo flagship store in New York, and has given rise to sophisticated Ralph Lauren Bar inside the flagship store in Hong Kong man .

For 2015 the trend that is emerging appears to be clear: fashion fashion food and strengthen their synergy, as the food seems to be the lever needed to strengthen the brand awareness of the luxury brand.

sponsored

Related Posts

Desigual launches the First Jewelery Collection!

The collection includes rings, earrings, pendants, chokers and bracelets in which elements such as hearts that seem to melt, hand-modeled textures, abstract butterflies and messages in Spanish

All-New Groundbreaking Aehra Suv Sets New Standards For Automotive Design

AEHRA, the new global ultra premium electric automotive brand, has revealed the exterior design of its first model, an SUV

Ferrari Vision Gran Turismo presents the first concept car dedicated to virtual motorsport

We're talking about the Ferrari Vision Gran Turismo, a car that rests on the tradition of the Maranello company in the field of motor racing