Sustainable luxury weekend to discover the South of France

Still too often the concept of sustainable tourism is linked to that of a “do-it-yourself holiday”, between complicated trekking and particular campsites, suitable only for enthusiasts.

There is a perfect place to make you change your mind: the enchanting area between Monaco and Grasse, in the South of France, will make you get in touch with your green side without sacrificing comfort and glamor.

Green luxury weekend: what to do

To better enjoy this experience, the ideal would be to equip yourself or rent a luxury car, possibly electric.

While the delicate landscapes and enchanting Mediterranean scents envelop you, here is a roundup of the best experiences you could have.

As mentioned a few lines ago, the real protagonist of this journey into sustainable luxury will be your sense of smell.

Grasse is in fact the world capital of perfumery and here you will discover enveloping aromas of verbena, wood, lavender and bergamot at every step, all mitigated and made unique by the notes of the delicate sea breeze.

To make the most of this experience, a stop at the Musée International de la Parfumerie is a must, where you can be enchanted by old advertisements, perfume bottles of a thousand shapes and the first editions of the legendary Chanel No. 5.

The experience of entering one of the many perfumery workshops where true masters will be able to show you how to create a fragrance is incredible and highly recommended, starting from natural ingredients and with the utmost respect for nature.

Immersing yourself in this experience and going out with your own personalized fragrance is an experience not to be missed, which will reconnect you to the greener part of you.

Montecarlo and the Madreterra district

After a total immersion in the nature of Grasse, you can continue the journey towards the future of sustainability with a visit to Monte Carlo.

The city boasts an amazing new floating city. This is the Madreterra project, created by Renzo Piano, Denis Valode and Michel Desvigne.

The new green residential district will rise in 2025 but is already exciting.

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Serena Poma
A journalist ever since, I love turning the world's events into sentences and lines that can take readers "inside the news", leading them to explore the current happenings with me through my articles. My professional background has allowed me to gain insights into the encounter of two apparently incompatible worlds: luxury and sustainability. Guiding businesses in this direction as a communication manager and event organizer has made me aware that, now more than ever, it is by respecting ourselves and our planet's resources that we should start to create real value.

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