Hybrid Restaurant

08 June 2022

Milan Design Week 2022 ended yesterday, a very special edition with a huge audience participation that has given back to Milan the enamel of great events!

A heartfelt participation, many events, innovative proposals that designers have often dedicated to the theme of sustainability, proposing alternative materials with a low impact on the environment.

Our Magazine has consolidated the partnership with Simone Micheli who for the seventh edition of Hotel Regeneration presented Hybrid Restaurant, a fascinating exhibition, container of events and performances, curated by Simone Micheli Architectural Hero with the partnership of PKF hospitality group – a leading company in internationally recognized market in the world of consulting in the hotel sector.

An exhibition, volcanic and interactive, which by connecting food and design, took shape within the well-known and consolidated setting of “Hotel Regeneration”, the beating heart of the Lambrate district, which for many years has been accustomed to welcoming international visitors to the Milan Design Week.

An event characterized by the dynamic succession of conventions, conferences, content and cultural happenings, performances of international caliber, designed to create links between people, encourage encounters, stimulate dialogue between professionals to do business.

18 spaces: sixteen different installations of the contract dimension, a Conference area and an Out door – Garden area, designed by the architect Micheli, created an exhibition on an area of ​​4000 square meters, dedicated to as many international newspapers and some selected masters of the kitchen: chefs Samuele Bravi, Terry Giacomello, Alessandro Miceli, Kunihiko Onuma, Daniele Repetti, Roberto Rinaldini, Paco Zanobini and Elena Minari and the Bartender Luigi Barberis.

The exhibition was characterized by multiple iconic installations and luxurious, hospitable three-dimensional views: wellness areas, space for gaming, relaxation areas, three-dimensional outdoor areas, suggestive shop, pharmacy area, area for long-term patients, office point, bar and ice cream parlor, back office.

Excellence Magazine organized together with Zurich Deutsche Bank Financial Advisors present with the Senior Relationship Manager, Massimiliano Calza and with Andrea Trivellato, Head of Sales Agent Retail Distribution at Zurich, a meeting entitled “Satisfying the needs of the present without compromising future generations” during which we discussed the issue of sustainability and the commitment to support initiatives that protect the planet.

Also present were Luigi Colombo CEO of Ecoswiss and Andrea Martini General manager of Italconcia 1953, who as entrepreneurs talked about the organizational and production dynamics, thanks to which it is possible to concretely act for a real recycling economy that focuses on innovation and technology to bring concrete solutions to the market.

The round table, moderated by Emanuela Zini, CEO of Aleph Advice, also presented the Zurich Forest project, which the insurance group created in collaboration with master Sebastião Salgado who created an exhibition of photographs that Salgado made during the his travels to the Amazon, to the indigenous communities, ancestral guardians of the forest.

The exhibition, present at the MAXXI in Rome, allows a real immersion in the universe of the forest and in addition to the 200 impressive photographs offers a sound landscape created by jean Michel Jarre that brings us the rustle of trees, the cries of animals, the song of birds … an immersed experience that surprises the visitor.

Zurich supported the reforestation project of over one million trees in the Brazilian forest, making a concrete contribution to the restoration of environmental conditions.

HOTEL REGENARATION – Hybrid Restaurant was created thanks to the following collaborations:

in partnership with 196+ forum Milan, PKF hospitality group
with the patronage of Assimpredil Ance Milano Lodi Monza and Brianza in collaboration with De Smart Kitchen

institutional sponsor

Zurich Deutsche Bank Financial Advisors

main sponsor

Lisar, Puricelli


Aequor- Fullerbath®, Allegrini, Artis, Asa Plastici, Asten, Ave, Avola stonedesign,
Axia Contract & Bath, Barel, Bianco Cave, Bimar Arredo Contract, Blueside emotional design, Blugeo emotional design, Ceramica Fondovalle, CIAM, CMC Ventilation, Concepts By Braida, Cordivari Design, CRC, DMP Electronics, Edil Piazzatorre, Evopost, Exibo, FD Contract, Filmolux Italia, Frascio, Grass Italia, iGuzzini Illuminazione, Italian Converter, Jobbing, Lean Wire, Luciani Furniture, Lyxo, Margheriti Vivai, Missaglia, Nitesco, NOVA Elevators, Pamar, Park-Ky Italia, P! Nto seating design, Swimming pool & Wellness, Poliedra, Puravisione®, Radici Contract, Rikedo Contract, Simas, Smeg, SnoWhite, Stoll Italia, Stecom – Minimal frame, Studio Designer, Tecno Finish, Torterolo & Re, Living area

technical partner

Arbloc, 2Program, Fib21, Sound Service, Unionsign

food & beverage partner

GM Coffee – Margheriti Group, Coppini Arte Olearia, Vignola Rice

educational partner

Accademia del Lusso, Ajman University, ALMA – The International School of Italian Cuisine, Dubai Institute of Design and Innovation – DIDI, Italian Design Institute – IDI, IULM Free University of Languages ​​and Communication, NID – Nuovo Istituto di Design, Poliarte – Accademia di Fine Arts and Design,, Polis University, SPD Polytechnic School of Design, VRAcademi

media partner

Newspaper Bar, DDN Design diffusion, Connections, Excellence Magazine Luxury, Guest Magazine, Interni Magazine, Italian Lighting | Compo Arredo, Hotel Domani, The Bathroom Today and Tomorrow, Matrix4design | NiiProgetti, Platform, Progetto Cucina, reFRAME Magazine, Sale & Pepe, Stil’è, THE CUBE Magazine, Trailblazing Magazine