The most desired beauty showcased in Milan for the 5th edition.
Experience Lab – International Beauty Exhibition celebrates its fifth year of excellence in beauty, confirming itself as a must-attend event for the field. The event dedicated to niche beauty is scheduled from February 19th to 22nd, 2025 in the spaces of Allianz MiCo, Milano Convention Centre, and Excellence Magazine is proud to be an official media partner of the event. Registration for the new edition has been opened just these days, ending at the end of September 2024.
In 2025, a decisive redesign for Experience Lab: it will be right in the middle of the entire exhibition hall. This new layout not only enhances the event, but is also a celebration of the beauty sector’s continued success and growth. The special layout and the new total white, modern, linear design will ensure optimal visibility for all participating brands, highlighting each individual exhibition space.
Experience Lab continues to beat expectations year after year, consolidating its role as an international showcase for innovation and quality in the world of Indie Beauty.
Experience Lab will be held concurrently with Esxence – The Art Perfumery Event, the world reference meeting of artistic perfumery, which is preparing its fifteenth edition in the name of the most authentic and refined olfactory culture.
