High-end jewellery is starting to develop alternative channels to support sales too.
Massimo Gismondi, CEO of Gismondi 1754 and the designer of all the brand’s collections, announced that after resuming all productions last May 4, the Group has now outlined a plan to launch new distribution strategies to face the shutdown of all stores during the pandemic.
Basically, we’re very rapidly going online with our e-commerce channel and turning to a digital supply chain too, and based on this early stage, I am confident that we will benefit from this
Gismondi 1754 has thus decided to drive e-commerce sales through a global distribution plan via online platforms.
The agreement reached with Moda Operandi seals the start of the brand’s new policy, involving collaborations with other global marketplaces.
Last May 8, Gismondi 1754 launched its own e-commerce platform, linked to the brand’s website and reachable from Instagram and Facebook too starting from mid-May.
Established in Genoa in 1754 by Giovan Battista Gismondi, the brand relies on a retail network including directly-owned boutiques in Italy and Switzerland (Genoa, Milan, Portofino and St. Moritz), plus a franchise store in Praga and 16 multi-brand shops across the United States and Europe. A long-established brand, Gismondi 1754 is part of a cluster of high-end jewelers. In 2019, 30% of their turnover consisted of jewelry sales, for an over 100,000 euro sell-out.