A sensory journey between tradition and innovation.
The Italian Trade Agency (ITA) in collaboration with Esxence – The Art Perfumery Event, a company part of BolognaFiere Cosmoprof, brought Italian olfactory excellence to the heart of New York with an exclusive event dedicated to the art of perfumery.
On October 17th, 2025, the 102nd floor of the One World Trade Centre Observatory was transformed into a spectacular stage for over twenty Italian companies which presented their collections and latest creations. An authentic narrative journey celebrating tradition, creativity and Made in Italy design through the voices of the leading brands such as: Abaton, Acqua dell’Elba, Acqua di Sardegna, Aulentissima, Bois 1920, Casamorati, Essentia Puglia, Giardini Di Toscana, Gourmet, Jacques Zolty, Jusbox Perfumes, Les Folies du Parfum, Marcoccia Profumi, Moresque, Nobile 1942, Olfattology, Posh Extrait, Profumo di Firenze, Sandalia Shardana Luxury Collection, THoO, WA:IT, Xerjoff.
Alongside the exhibition, guests were able to take part in an olfactory experience curated by Esxence with the support of the Italian Perfumery Institute and CFF – Creative Flavours & Fragrances. A sensory journey dedicated to the raw materials that best represent Italy: from the iconic Bergamot of Calabria to the sparkling Lemon of Amalfi, passing through the timeless jasmine and warm, spicy saffron, to the scent of freshly baked bread and sweet Sicilian almonds. Each note conveyed a story through its territory and traditions.
During the event, a panel dedicated to artistic perfumery took place, moderated by Marisa Auciello and introduced by institutional greetings from Alessio Nanni (Head of the Fashion and Beauty Division at ICE Agency – New York) and Maurizio Cavezzali (CEO and Co-Founder of Esxence). The panel featured Vicken Arslanian (Distributor, Brand Builder & Re-Founder), Alexandre Helwani (Perfume Historian & Global Educator), and Cristian Calabrò (Senior Perfumer). The discussion highlighted the role of storytelling and tradition in Italian perfumery, and how these elements align with the expectations of new generations of consumers.
The evening concluded with the contemporary dance performance The Dance of Scents, conceived by ATELIER Creative Services, Inc. and performed by dancers from the Joffrey Ballet School.
Photos ©Gerardo Somoza
