Gucci has always been one of the pioneering brands in the philosophy and promotion of sustainable luxury.
To achieve a new acceleration of the brand’s vision towards the circular economy for the future, the brand has become a strategic partner of the Ellen MacArthur Foundation.
The Gucci philosophy
The historic high fashion brand has always been characterized by a philosophy oriented towards innovation, which can foster and promote social change in favor of a new sustainable luxury.
The new partnership, as the maison’s top management explain: “is based on the brand’s current strategy for the circular economy guided by three key principles: the reduction of waste and pollution, the circularity of products and materials and nature regenerative “.
“For us, the words purpose and progress are a distinctive element of the Gucci ethos.”
The Gucci Equilibrium Impact Report
The occasion for the announcement of the new collaboration was the presentation of the Gucci Equilibrium Impact Report for 2021.
The document explains in detail the actions taken by the brand with a view to sustainable luxury.
Together with the numerous initiatives ranging from the reduction of emissions to the use of alternative fabrics, from respect for workers’ rights to rethinking the production chain, the partnership is included.
This new collaboration with the Ellen MacArthur Foundation has the main purpose of further strengthening Gucci’s commitment to circularity and regenerative agriculture, expanding the many initiatives launched to date.
Not only that: promoting a sustainable fashion philosophy to consumers, made to last for a long time, to be recycled and made with safe and environmentally friendly materials are the main thrust to achieve a concrete acceleration of the regenerative circular economy.
These are the main weapons that high fashion has at its disposal to fight pollution and climate change, without ever forgetting the quality and the immense craftsmanship for the details of each garment and accessory, which have made Gucci one of the brands. most loved in the world.
