A flowery summer for Louis Vuitton

After last year’s rainbow runway, and the tribute to Michael Jackson six months ago, Virgil Abloh plays the lightness card for his third test as Louis Vuitton’s artistic director, and designs a poetic collection with naïve traits
La collezione primavera/estate 2020 di Off-White, disegnata da Virgil Abloh, Parigi, 19 giugno 2019 (AP Photo/Thibault Camus)

After last year’s rainbow runway, and the tribute to Michael Jackson six months ago, Virgil Abloh plays the lightness card for his third test as Louis Vuitton’s artistic director, and designs a poetic collection with naïve traits.

In the Place Dauphine square, opening on Paris’s Pont Neuf, the designer-architect-musician parades over-sized shirts, as long as tunics or flower-patterned, worn under bright pink dresses or soft safari jackets coming in the same pastel tones as suits.

In years overwhelmed by images and digital data

says Abloh

going back to lingering on the fragrance of a rose let us deprogram our minds, and make new room for freedom of thought

Flowers are the actual protagonists of the collection: real flowers worn as necklaces, or embroidered and printed ones that decorate shirts, trench coats, cargo trousers, or large Bermuda shorts. Not to mention backpacks, bags and other accessories of every shape and size, all bearing a printed or embossed LV monogram.

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